product design

1 min

How NOT to Create a Planner

Lots of brands are producing planners because they're an excellent product customers love. Don't make these mistakes that so many do.

2 min

How to Make (Tens of) Thousands From Your Side Hustle Without Quitting Your Day Job

Printed products could give you the perfect opportunity for a lucrative side hustle. Journals, planners, calendars, apparel, kids products.

3 min

Creating a Win for Your Brand—and Pocketbook—with Pens

Every brand wants to keep its name in front of its customers regularly. Pens are the perfect, cost-effective way to make sure you do!

2 min

Saving Your Sanity with a Reprint

Reprinting another run of your print product should be a breeze, even with changes. Here are a few things to keep in mind when you do.

2 min

Here's What Goes Into Printing a Bible

Bibles remain the best selling book in history, and there are lots of considerations when having them printed. Here's what you need to know.

3 min

Is Hiring a Designer Worth It?

Hiring a graphic designer can be a great thing for product design. It may not be necessary, but it can be a hug help. Here's how.

2 min

Hey Podcaster—What Products Compliment Your Brand?

A lot of brands are adding podcasts to expand & sell products. Here's how podcasters can do the same and make the most of print products!

2 min

Creating Kids' Products? Make Sure You Include These...

If you're selling products and you want to expand your brand with children, these are 5 print products you don't want to overlook!

2 min

Printing the Right Calendar to Enhance Your Brand

Calendar printing can be great for your brand. Reinvent them can be difficult. Here are a few ideas to help you add a creative twist.

2 min

Environmentally Conscious Printing

Environmentally conscious printing could include partnering with an FSC Certified Printer. Here's what that means and how it can help you!

3 min

Everything You Didn't Know You Wanted to Know About Pantone

Pantone Color Systems standardized color matching for design and is a necessity for anyone creating great products.

2 min

How to Create a Collaborative Partnership with Your Printer

Collaborative partnership on new products can be very fruitful. Here are a few tips to create a healthy partnership with your printer.

2 min

Choosing the Right Cover Material: Paper vs. Cloth

You'll make lots of decisions planning your journal, planner, or book. Here are a few pointers on choosing cover materials, paper or cloth.

3 min

Don't Forget the Experience: Choose the Right Packaging

If you are not taking care of your customers, your competitor will. –Bob Hooey You’ve done it before, right? Visited a store or a...

3 min

Building Your Brand with Product Pre-Sales

Pre-sales of your new product can be a value add, offering cash flow, creativity, anticipation, social proof, freight relief, and loyalty.

2 min

Converting Pounds to GSM for Your Overseas Printing Project

Printing your custom products overseas means understanding a few differences in measurements. Here's how to convert pounds to GSM.

3 min

Choosing the Right Binding for Your Print Project

The world of printing offers many choices for book binding. Here's a quick guide to help you make sure you choose the right one.

2 min

Full Color Printing vs. Black and White

Creating a product requires a number of decisions, not the least of which is whether to print in color or black and white.

2 min

Choosing the Right Paper for Your Journal

When creating a journal, the cover is important, but the experience with the pages is paramount. Here's how to ensure a great experience.

3 min

Designing a Planner? Here's What You Need

Planners continue to be a growing market. Here's what you need to design and create a great one to build your brand.