The expansion of choice has become an explosion of choice. —Sheena Iyengar
One of the most underrated battles a business owner faces is too many options. When there is an overwhelming amount of possibilities, analysis paralysis can kick in. Planning a book, journal, or planner includes a long list of decisions and options are broad for most. One of those decisions relates to your cover design—what material will you use? Here's a little information to help you weigh the pros and cons of cloth cover versus paper covers.
The most commonly selected option for planner covers is paper, because it offers a classic look and limitless design. A brand known for unique design and creativity often chooses paper, since it creates a wonderful canvas on which to display their eye-catching, brand-inspired designs. Scuff-free lamination adds protection against stains and scratch marks making paper a safe bet for someone who is always on the go.
Paper is also the right choice for intricate designs that include multiple layers and dimensions. The major downside with paper is the limited texture options that are available for this sort of application.
Cloth has grown increasingly popular of late as a cover option for journals, planners, and even some books. Whether you prefer linen, burlap, velvet, or cotton, the variety of materials allows your designer to craft stunning products that are visually stunning with the added bonus of wonderful textures. It's a tactile experience that engages your customer through multiple senses.
One drawback of cloth covers, however, is that staining can be an issue, especially when utilizing light colors. It can be hard to add extras to these covers, as well. For example, have foil stamping on the cloth is difficult if the weave pattern is thick with multiple ridges, or if the design of the stamp is intricate.
During the planning and design process, partner with your printer early and make sure you hold samples of the possible products in your hands and see examples of how they can be used. Consider your options early and don't let this decision hold you captive. Get the right product to match your design, further your brand image, and delight your customers.
Ready to create the product to please your customers and enhance your brand? Contact us here, and let's create something great together.